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Alex Balfour is a globally recognised leader in building digital capability and optimising digital performance for media, consumer, sport and entertainment brands.
Currently the Chief Digital Officer Haymon Boxing the World's premier boxing management company is leading a team transforming the sport into the digital world. Alex is also a member of the Digital Advisory Board the the UK Government Digital Service and on the Commission of English Heritage. Prior to that Chief Digital Officer at The Engine Group, recently recognized as the 4th largest digital player in the UK. When appointed as the Head of New Media for the London Olympic Committee of the Olympic and Paralympic Games (LOCOG), Alex was responsible for the development of www.london2012.com; the largest ever Olympic content website.
Alex Balfour was appointed Head of New Media for the London Organising Committee of the Olympic and Paralympic Games (LOCOG) in 2006. At LOCOG he built a team from scratch that delivered 77 digital channels including london2012.com, two mobile apps, websites for ticketing, volunteering, education, online shop, and over 100 social media presences to a worldwide audience of over 150 million during the Games. During the Olympic and Paralympic Games London 2012 channels recorded 431m visits, 112m unique users, 15m app downloads, and attracted 4.7m social followers.
"The secret is that if you get it all right, if you deliver it all properly, if you keep the narrative consistent and keep the media onside, ultimately when you get to the Games all you're doing is orchestrating emotion on a massive scale." Alex Balfour
Alex’s long and distinguished career in digital media began in 1994. Since then he has edited GE’97, the UK’s first General Election Website, made the first consumer Internet call to a traditional telephone and developed the first online government consultation. He went on to become part of the team that produced the Guardian Newspaper’s first significant websites.
Previously Alex conceived and delivered the world's first international 2020 cricket tournament which was televised to 200 million viewers in 20 countries In parallel he was a founder of CricInfo, in its day the worlds largest single-sport website with an audience of 20m fans as early as 2000, and became Chairman when the business was sole to ESPN in 2005.
Alex is also a member of the UK Government’s Digital Advisory Board, and a director of a number of businesses in the financial sector including The Pensions Advisory Service, Credec and Datatracks(UK) and recently elected Commissioner of English Heritage Alex founded Alex Balfour Consulting in October 2012 to help businesses make the most of their digital media.
He has recently left Engine as Chief Digital officer - Engine was recently ranked the 4th largest digital player in the UK by Econsultancy.
In 2014 Alex was appointed Chief Digital Officer Haymon Boxing the World's premier boxing management company where he is leading a team transforming the sport into the digital world, Alex was the first fill time employee of PBC (Premier Boxing Champions) and has buily out a Las Vegas and London based digital team from scratch which now manages the biggest boxing site in the US and social channels for the top 25 PBS fighters. March 7th 2015's debut on NBC was the most watched professional boxing broadcast since 1998.
In 2017 Alex became a consultant to TEAM, a leading sports marketing agency in Switzerland.
Alex is also a member of the Digital Advisory Board the the UK Government Digital Service and on the Commission of English Heritage.
• Digital media development, monetization & operations
• P&L management
• Organizational leadership and team building
• Business development
• Digital strategy
• Digital marketing
• Social media
• Audience development and CRM
• International business
• Non-executive director, C-level advocacy
• Public speaking and writing for publication
Olivier Bazin - Thames Valley Dementias and Neurodegenerative Diseases Research Network (DeNDRoN)
Inbound Marketing UK
PR Week, Maximising Social PR