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Brian McBride

Brian McBride

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Brian McBride is the chairman of and the chairman of Wiggle Ltd.


Brian McBride is the former managing director of Amazon in the UK and is now the Chairman for online fashion retailer ASOS.


Brian McBride is Chairman of ASOS, the leading on-line fashion retailer, and Wiggle, the on-line cycling retailer, where he led the recent merger with Chain Reaction Cycles. He is also Senior Non Executive Director at, Senior Adviser to Lazard’s Global Financial Advisory business,  Senior Adviser with Scottish Equity Partners.  He is a member of the UK Government’s Digital Advisory Board, which steers the digital delivery of Government services to citizens. 

He was CEO of from 2006 to 2011 having led it through its high growth period. He began his career with Xerox and subsequently worked in Senior roles at IBM, Dell Computers and as Managing Director of T-Mobile (UK).  He has been a Non Executive Director of Celtic Football Club PLC, SThree PLC, and Computacenter PLC and has served as a Non Executive Director on the Board of the BBC and the Advisory Board of Huawei UK.

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