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Dan Cobley

Dan Cobley
Dan Cobley
Dan Cobley
Dan Cobley

Best known for:

Dan is an entrepreneur and angel investor in innovative tech startup businesses, focusing on financial services.


Until late 2014, Dan spent over 8 years at Google. For the last three years he was Managing Director, UK & Ireland – the biggest market for Google outside the US and the most advanced major country in terms of e-commerce and online advertising spending.


Dan Cobley spent almost a decade working at Google, with stints as VP Brand Solutions, VP Marketing, EMEA and as Managing Director, UK and Ireland.  He has recently left to start a new venture, establishing a FinTech fund and incubator, aimed at building new, disruptive companies within financial services.

As MD of Google UK, Dan was responsible for over $5Bn of revenue, and for helping companies large and small harness the power of digital to generate insights, increase sales and transform culture.  As the lead marketer for Google in Europe Dan was at the forefront of the transformation in consumer behaviour heralded by the internet and mobile devices.

Prior to Google, Dan had senior marketing roles at Capital One, Ask Jeeves, Walkers and Pepsi following early career jobs in consulting and oil exploration. He was the first student from his state comprehensive school to gain an open scholarship to Oxford University, where he achieved a first class degree in Physics.

Dan is an advisor and investor for a number of tech-based start ups, and a trustee to the Technology Trust charity. His TED Talk on physics and marketing has been watched over one million times, and he has been rated as one of the most influential digital people by both Wired magazine and the Evening Standard.

In presentations and after dinner talks, Dan talks about innovation; about how digital connectivity and devices are transforming consumer behaviour and the industries that depend on them; and about the lessons learned from Google and how they can be applied to other companies and sectors. With a high energy style, Dan uses a combination of humorous stories, data-led insights, and personal experience, illustrated with images, video and live product demos, to ensure his sessions are both engaging and impactful.

Outside work, Dan enjoys sporting challenges, adventure holidays and spending precious time with his two teenage boys.

Topic Areas:

  • Technology platforms and disruption; how to spot where value will be created and destroyed
  • Machine learning and AI as the next frontier in digital disruption
  • The impact of Open Banking
  • Learning from failure
  • The digital imperative
  • Creating an innovation culture / 10x innovation
  • Google’s approach to creating a winning culture

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Dan Cobley was a keynote speaker at FT Live's fDi Forum and was a huge hit with our attendees -- providing just the right context for subsequent discussions at the event and kicking things off for us with a relevant, insightful and energetic presentation. We were thrilled with what he brought to our event.

Courtney Fingar, Editor in Chief, FDI Magazine and Conference 2014

He gave a wonderfully polished insight into life at Google now and looking forward. It was inspiring, thought provoking and truly fascinating. He also deftly managed the issue of UK tax during my interview, which delivered one of the few spontaneous rounds of applause in the day.

Ian Dormer, Chairman, Institute of Directors

Yours was an outstanding and interesting presentation. You met the brief with brio and eloquence including in Spanish. The various apps you showed vividly brought home the range of innovations Google is offering and its underlying genius

Claire Enders, Enders Analysis