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David Clive Price

David Clive Price

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David Clive Price is an International Cultural Expert and Revenue Growth Strategist.


David Clive Price works internationally as a professional speaker, strategy consultant and corporate trainer in the areas of revenue growth, performance leadership and applied competitive intelligence.


David Clive Price has had a passion for Asia's peoples and cultures ever since he went to Japan in the 1980s and wrote a book about his travels throughout the country. This passion developed further in Hong Kong, where he struggled to make ends meet as a writer in the 1990s, wrote economic reports about Asian countries, and travelled all over the region researching features for international magazines. Finding himself on his pin ends with his Chinese spouse in a walk-up one-room apartment above a nightclub in Hong Kong, he resolved to join the corporate world and became Chief Speechwriter for Asia for one of the world's leading banks. It was 1995. Hong Kong was preparing to return to China. David spent the next few years writing speeches to be given all over Asia and the world. He also began publishing a series of books on South Korea, Hong Kong, China, India, and Buddhism in the daily life of Asia.

Freeing himself from corporate life, he set up his own consultancy advising Asian multinationals and Western companies with Asian operations on their strategic and intercultural communications for cross-border expansion. This experience, and the challenges he faced launching his own business, forms the basis of his books The Master Key to Asia and The Master Key to China on how to unlock the potential of of Asia's high-growth markets through acquiring knowledge of their business cultures, etiquette and customs.

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