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Jenny Campbell

Jenny Campbell

Best known for:

Founder and CEO of YourCash Europe.


The businesswoman is the founder of YourCash, an ATM provider that works in several locations across Europe. YourCash is estimated to turnover £30m and operates more than 5,000 ATMs in the retail and corporate markets. Jenny’s achievements don’t end there, as she was also one of the senior forces behind the integration of RBS and Natwest in 2000.


After quitting school at 16, rising up the banking ranks to be one of the few women at top level corporate banking and facing numerous challenges with gender stereotypes along the way, Jenny's story is not plain sailing. 

Following thirty years in the banking trade, where her role included playing a vital part in the integration of NatWest into RBS, Jenny left the banking world in 2006 in pursuit of a new challenge - to turn around a failing cash machine business owned by RBS.

Jenny launched a major operational restructure of Hanco ATM Systems, turning it from a business that was making a huge loss in competitive markets to a thriving, profitable entity operating across Europe.

In the midst of the turnaround process and at the height of the financial crash, Jenny was tasked with selling the business. However, she saw that the business had real potential and wasn’t ready to give up on it or the people in it. So she decided to buyout the business from RBS and become the majority shareholder- later relaunching it as YourCash Europe Ltd.

The cash machine company quickly expanded to become a leading provider of ATMs to the retail market across Europe, handling millions of ATM transactions and processing billions in cash value. 

Ten years on from taking the business under her wing, Jenny sold YourCash in October 2016 for £50 million to a US business quoted on the New York Stock Exchange.

Winner of a number of industry prizes and 2014’s Business Woman of the Year, Jenny uses her spare time wisely, helping young people realise their potential. She is an ambassador of Tomorrow’s People- a charity that helps young people get into the world of work and works closely with Young Enterprise to help children and teenagers harness their entrepreneurial spirit. In 2011, Jenny also mentored and hired two apprentices through the New Entrepreneurs Foundation who have now gone on to successfully set up their own businesses. 

Now sharing her business experience with hopeful entrepreneurs in the BBC’s fifteenth series of Dragons’ Den, Jenny brings feisty northern grit to the panel, sticking true to her favourite business motto- “live by corporate standards, but breathe like an entrepreneur”.

Jenny has experienced the trials and tribulations of being a woman in business on both the corporate and entrepreneurial side and has come out the other side determined to level the playing field for women in the workplace across the UK.

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