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Jude Ower MBE

Jude Ower MBE

Best known for:

Serial digital entrepreneur changing the world through game play.


A BAFTA Games Awards judge, former marketer and serial entrepreneur, Jude Ower founded her gaming-for-good company Playmob in 2011. The startup works with games studios like Niantic, EA, and Rovio to engage millions of players to take positive social action. The London-based company has raised millions for charities and non-profits like WWF, Oxfam and The Cybersmile Foundation. Jude was Awarded an MBE in 2016 for services to entrepreneurship


Founder & CEO of Playmob, Jude Ower, has created a platform ‘making every click count’ raising huge sums for a variety of causes by connecting socially conscious brands to millions of engaged global gamers. 

A serial entrepreneur, startup-mentor and an Entrepreneur in residence with Angel Academe, Jude has a passion for games for good, profit with purpose business models, startups, problem solving and innovation. 

Her first business focused on games for education, building games for schools and universities focused on soft skills and team building with clients including NESTA, Futurelab, and the Houses of Parliament Education Services. Her second business focused on games for corporate training and worked with clients such as IBM, RBS, BP, Shell, the US White House and Singapore Government. This business was sold in 2007. 

Jude was recently awarded an MBE (Member of the British Empire) for services to Entrepreneurship. She has been voted top 100 women in Tech in Europe, Top 100 women in Games in the UK and in the Creative England Top 50 2015. More recently she won the Talent Unleashed award, judged by Sir Richard Branson and Steve Wozniak, as the ‘One to Watch in 2015’ and shortlisted for the Veuve Clicquot ‘New Generation’ award May 2015. 

She is also a BAFTA games judge and judges for the Burberry Breakthrough Brit awards and speaker at various events such as Mashable Social Good Summit, SXSW, MADE Festival, Pocket Gamer, Mobile Games Forum, Women in Games, Browser Games Forum, Games for Brands, London Games Conference, Social Games Summit and Tech@State (US White House). 

Key Topics:

  • Corporate social responsibility
  • Climate change and environment
  • Mental wellbeing including health, cyber bullying and body image
  • Teamwork
  • Leadership
  • Technology and Digital
  • Branding
  • Creativity and Innovation
  • Entrepreneurship
  • Communication, change and customer service

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