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Rajat Paharia

Rajat Paharia

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Rajat Paharia is widely known as the father of gamification.


Rajat Paharia is often referred to as the father of gamification and founded the company Bunchball in 2005.


Rajat Paharia founded Bunchball in 2005. Since then, he has parlayed his unique understanding of technology and design – along with a preternatural ability to recognize patterns – into the creation of a company whose market-defining solutions have helped engage customers and motivate employees at a wide array of companies, including Toyota, Mattel, T-Mobile, Bravo, VMware, ESPN, BOX Technologies and Kimberly Clark. Before founding Bunchball, Rajat had built a technology design career at IDEO, Philips Consumer Electronics, IBM Research and ViewStar.

Rajat earned a master’s degree in Computer Science (with a focus on Human Interaction) from Stanford University, and a bachelor’s degree from the University of California Berkeley.

Rajat is the also the author of Loyalty 3.0 How to Revolutionize Customer and Employee Engagement with Big Data and Gamification.

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