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Rob Law

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Rob Law MBE is the founder and CEO of Trunki, the brand behind the much-loved ride-on suitcase for tots.


As the founder & CEO of Trunki, the brand behind the much loved children’s ride-on suitcase, his award winning company has pioneered a whole range of innovative travel gear and is fast becoming recognised as a global brand for families on the go After his famous rejection on BBC’s Dragons Den, Trunki is now widely regarded as ‘the one that got away’, having sold 3.5 million suitcases, exporting to 100 countries and winning over 120 awards. The Den was just one of the many setback’s Rob faced during his inspirational story to success. If you want a Keynote to motivate, inspire and entertain yet give audiences practical advice to empower, ask for the Trunki Daddy.


Since Trunki launched in May 2006, the company has sold 3.5 million suitcases in over 100 countries with consumers spending over $200 million on his brand. Trunki employs 30 people at their funky head office in Bristol called The Mothership, and a further 50 people at its UK manufacturing and distribution facility - Magma Moulding - in Plymouth. 

The company has won over 120 awards within the design, trade, consumer and business sectors including reaching 42nd on The Sunday Times Fast Track 100 and winning The National Business Awards SME of the Year. 

Law originally hails from Chester and is 40 years old. He graduated with a First Class Honours Degree in Product Design and has worked internationally, including periods in New York, Taiwan, Australia and for some of the UK’s leading design consultancies.

On New Year’s Day 2011, Law was awarded an MBE for Services to Business, and went on to receive an honorary degree of Doctor of Engineering from Bath University in 2015 and this summer will receive a Honorary Doctor of Business Administration from UWE.

Law is a popular and engaging personality on the speaking circuit, not least for his ‘dragon slaying’ tips, his fresh take on running a business and how to navigate the ever evolving challenges in the global marketplace, sharing insights at large business conferences to blue chip management teams. 

He is also passionate about inspiring future business leaders and designers, as well as a judge for several national business awards & design competitions, he also holds the following pro bono positions:

  • UWE Advisory Board member at Faculty of Business and Management
  • Prince's Trust Ambassador and recipient of support in 2002
  • ACID (Anti-Copying In Design) Ambassador
  • Cystic Fibrosis Trust Patron for the Sixty-Five Roses Club
  • Design council Spark programme Investment committee

When not designing tomorrow’s must have on-the-go products, Law enjoys spending time with his young family and is an amateur triathlete, often found cycling around his adopted home of Bristol.

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You provided a fantastic talk and we have received great feedback from the lecture, your story is very inspiring.

Donna Whitehead, Pro Vice-Chancellor and Executive Dean UWE

Rob‘s ‘warts and all’ story about how he took Trunki from idea to a global travel brand for children is very compelling and I would highly recommend him as a speaker. He is authentic, engaging and entertaining and had the audience eating out of his hands.

Isabel Oswell Head of Business Audiences, British Library

The feedback from both the client and staff event has been fantastic and they loved the insight you provided

Dylan Williams, MD, Coutts