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Rudy De Waele

Rudy De Waele

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Ruby De Waele is a futurist, change agent, transformation strategist, keynote speaker, author and curator.


Ruby De Waele assists companies and entrepreneurs to improve their business using Socratic Design. His unparalleled experience, knowledge and insight, propels leaders to stay ahead of the technology game whatever their sector; by providing his clients with targeted advice and strategies to transform their business.


Rudy specialises in giving technology trend forecasts, analysis and ideas how to thrive in the new economy. He uses new methodologies to re-invent and transform business using presentations, workshops, think tanks and brainstorms.

Over the past 20 years, Rudy worked with several startups and has coached CXOs on how to unpack grassroots innovations and predict staying ahead of the early adopter to mass-market conversion. He has helped diverse global brands such as BMW, Coca-Cola, Google, IBM, Intel, Louis Vuitton, PayPal, Samsung, Telefonica and World Bank.

His latest book Shift 2020 – How Technology Will Impact Our Future delivers impactful insights into how future influences such as IoT, Robotics and AI will have on our collective daily lives and includes foresights by some of the world’s leading technology experts from Google, Kickstarter, Microsoft, Spotify, and Telefonica.

Rudy is the associate of The Futures Agency and a member of the IoT council, a think tank for the Internet of Things. 

Known internationally as a thought leader in Mobile 2.0 where he was a proponent of open innovation and the development of the app economy ecosystem, he lectures regularly at top technology conferences. 

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Rudy delivered an engaging presentation of high-level content – his subject knowledge of future insights and trends in the 3D Printing sector inspired our audience, and filled the room to over capacity. A fantastic speaker who also carries a hefty following.

Faith Robinson, Conference Manager, 3D Printshow

As the closing keynote at our annual networking conference, Rudy gave an inspiring talk about hot topics in ICT such as the Internet of Things, Artificial Intelligence and Robotics. His dynamic presentation was very much appreciated by our clients

Davina Luyten, Marketing & Communication, Belnet

The Critical Communications World Congress held in Barcelona was kicked off by Rudy De Waele with a fascinating look at how future technologies might develop. This thought provoking presentation set the scene for a two day conference that discussed how digital mobile communications is currently being used by the emergency services, utilities and other critical communications users as well as describing how future technologies can be of benefit to our users.

Phil Godfrey, Chairman of the TETRA and Critical Communications Association